Senior Thesis Project

This project is a branding system for a new way to shop online. This system allows the consumer to purchase an item on a website (such as Amazon) and encourages them to reuse their box by flipping it inside out. The standard cardboard box has a beautiful pattern printed on the inside, making it perfect for home storage or even as a gift wrap alternative. This in turn reduces the amount of waste created by online shopping.

Pattern Designs

Logomark

Unfolding Instructions

Tape Design

Animation

Boxes In Use Mockups

Amazon Home Page

Cart Page

Learn More page

Live Thesis Presentation

University of Missouri - St. Louis

Spring 2021

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